The RIAA are Shitting their Pants Today
March 5, 2008
Seen on TechDirt. (Emphasis mine)
Yesterday we wrote about Trent Reznor launching his new Nine Inch Nails album online with a variety of interesting options that people could choose to buy. The top of the list, for $300, was a “Ultra-Deluxe Limited Edition Package” that included all the high quality downloads, two CDs, a data DVD, a Blu-ray high def DVD and assorted extras, all in a nice package signed by Reznor. This was only limited to the first 2,500 people. While some scoffed at the price of this package, it was clearly designed for NIN’s biggest fans — and they ate it up. Mike Linksvayer points out that this option is now sold out, meaning that Reznor grossed $750,000 in just a couple of days on that package alone, not taking into account any of the other packages that many more people likely bought into.
